Anthony’s Just Hit Record course is basically the cheat code for building a personal brand from scratch. He took his social media following from a sad 500 people (mostly cousins and old high school friends) to over 40,000—and he did it as an appraiser. Yeah, the guys who measure houses for a living. Not exactly TikTok-dancer material.

Inside, Anthony pulls back the curtain on his entire brand-building journey: the messy planning, the “does this angle make me look bald?” content creation, the editing marathons, and the strategies that actually grow an audience that buys from you.

This isn’t theory—it’s the exact step-by-step playbook Anthony used to turn a career most people couldn’t make a meme out of into a powerful online brand. If he can do it with appraisals, imagine what you can do.