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 You’re Already Good at Pricing

This Helps You Explain and Defend It When the Market Pushes Back

A 60-Minute Executive Training Through Anthony’s Lens
For experienced real estate agents who want clearer pricing, fewer appraisal surprises, and more control in today’s market.

✔ Built from 25+ years of pricing, appraisal, and court experience
âś” Designed for agents who already close deals
âś” Practical, defensible, immediately usable

Click Here: Unlock the full bundle today for only $100

If this sounds familiar, keep reading.

You understand comps.
You know your neighborhoods.
You’ve sold homes.

But pricing conversations have changed.

Clients don’t just ask what anymore.
They ask why.

And when the market slows, confidence alone isn’t enough.
Clarity is.

What This Training Is (And Isn’t)

This is not a beginner class.
This is not motivational content.
This is not about changing how you run your business.

This is a focused, executive-level session that adds depth and precision to what you already do.

Think of it as a pressure test on pricing, before the market does it for you.

Why I Built This

I’ve spent over two decades reviewing pricing decisions from the appraisal side.

I see daily where even strong pricing starts to break down.

Most issues I see don’t come from inexperience.
They come from missing context.

 

Click Here: Get Instant Access for Only $100

 What You’ll Walk Away With

In 60 minutes, you’ll gain:

  • A clearer understanding of how pricing decisions are evaluated under scrutiny

  • Insight into how to make adjustments actually matter in today’s market

  • A cleaner way to explain value to sellers without over-talking

  • Early warning signs that pricing may not hold up later

  • Language that works with sellers, buyers, lenders, and appraisers

This doesn’t replace your experience.
It sharpens it.

Why This Is Different

Most pricing education focuses on:

  • Scripts

  • Confidence

  • Presentation

This focuses on:

  • Measurement

  • Market reaction

  • Defensibility

It’s the difference between sounding experienced
and being prepared when questions get specific.

How This Fits Into Your Business

âś” Watch on demand
âś” Lifetime access
âś” Apply immediately
âś” Use it on listings, offers, and tough conversations
âś” No fluff, no filler

One clearer pricing conversation can pay for this many times over.

Who This Is Best For

This is for agents who:

  • Have closed deals

  • Want fewer surprises at appraisal

  • Prefer calm clarity over hype

  • Care about protecting their reputation in a shifting market

If you already know pricing basics and want another layer of precision, this was built for you.

The Investment

This isn’t about fixing mistakes.
It’s about protecting momentum.

Most agents lose more than this on:

  • One unnecessary price reduction

  • One misaligned expectation

  • One deal that stalls late

This helps you prevent those moments earlier.

Get Instant Access

If you want to:

  • Strengthen how you explain price

  • Anticipate friction before it shows up

  • Add credibility without changing your style

You don’t need more comps.
You need perspective.

One Last Thing

This training doesn’t tell you what you’ve been doing wrong.

It shows you what I look for when pricing gets pressure-tested 
so you can stay ahead of it.

Experience gets you in the room.
Clarity keeps you there.

Buy Now. Entire bundle $100.

Pricing Executive Summary

  1. Executive Summary On Pricing

    1 lesson
    1. Executive Summary on Pricing with Proof

  2. Worksheets, Explanation, Course Notes, and Cheat Sheets

    1 lesson
    1. Worksheets, Explanations, Course Notes, Cheatsheets/Checklists

  3. Exec. Summary: Keystrokes and Techniques Using MLS and Online Sources

    4 lessons
    1. Quick Steps: Usable Land Analysis w/GoogleEarth
    2. Quick Steps: How to Value a Bedroom
    3. Quick Steps: Time Adjustments
    4. How To Make Location Adjustments

  4. Case Studies

    1 lesson
    1. Comp Mastery: How to Price Property with Accuracy and Confidence

  5. Appraisals Exposed: Insider Methods to Grade, Challenge and Win

    1 lesson
    1. Decoding Appraisal Reports

  6. Market Clarity: How Smart Agents Anticipate, Not Chase Market Shifts

    1 lesson
    1. Market Clarity: From Agent to Analyst

  7. Agent Armor™ — The Liability-Proof Strategy for Off-Market Deals

    2 lessons
    1. Agent Armor™ Part 1 (50 Mins)
    2. Agent Armor™ Part 2 (30 Mins)

  8. Just Hit Record

    8 lessons
    1. Intro to "Just Hit Record"
    2. Brand Building Part 1
    3. Brand Building Part 2
    4. Brand Building Part 3
    5. Building a Brand Part 4
    6. One Click to Rule Them All: Mastering the Art of Posting Everywhere at Once
    7. Clip It Like It's Hot: Find the Gold in Your Long-Form Content
    8. Editing in minutes with Captions Pro and A.I.