Price With Evidence. Defend With Confidence.
A live, technique-driven webinar series that teaches real estate agents how to price, explain, and defend value using the same logic appraisers use, so deals don’t fall apart at the appraisal.
6Â weeks. 45 minutes each. Zero fluff.
$27 a class or $149 for all six
Experience Gets You the Listing. Evidence Keeps the Deal Together.
Let me show you a deeper level of Evidence Based Pricing.
In today's market, it's not what we know, it's what we can prove.Â
WHAT THIS IS
This is not motivational training.
This is not scripts or talking points.
This is technical pricing education taught in plain English.
You’ll learn how to:
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Measure value instead of guessing it
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Explain pricing decisions with confidence
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Prepare stronger list prices and offers backed by a deeper level of evidence
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Rebut weak appraisals without sounding emotional or defensive
Think of it as pricing masterclass for agents.
THE FORMAT
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đź—“ Live every Monday (11 AM PST/ 2 PM EST)
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⏱ 45 minutes per session
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đź“Ť Technique-focused, not theory
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🎥 Replays included
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đź“„ Templates and examples provided
Live Online Classes
Week 1: Accurate Pricing in a Changing Market: This one class will change your accuracy forever.
$27.00 USD
Week 2: How to adjust for Pools, Bedrooms, Location, ADU's, Story Count and more..
$27.00 USD
FEATURED OFFER
$149
Most Popular
6 live Monday classes (45 min each)
Pricing, comps, adjustments, appraisals, AI
Plus full access to my Pricing Library
âś” Live sessions
âś” All replays
âś” Pricing Library included
âś” Real techniques, no fluff
One pricing mistake costs more than this.
WHO THIS IS FOR
This is for agents who:
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Already sell homes
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Are tired of pricing conversations turning into arguments
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Want to sound informed, not salesy
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Care about protecting their reputation at the appraisal
If you want scripts to “overcome objections,” this isn’t it.
If you want evidence, you’re in the right room.
WHY THIS MATTERS
Bad pricing doesn’t just kill deals.
It damages trust, credibility, and referrals.
The best agents don’t guess better.
They explain better.
Join Anthony's Webinar Series
âś” Live weekly sessions
âś” Replays included
âś” Practical tools you can use immediately
Start Monday. Spots are limited to keep it interactive.
Taught by a certified real estate appraiser with 25+ years of experience reviewing pricing mistakes, missed adjustments, and preventable deal failures.
Facts over feelings. Always.
